![]() ![]() "We called it our three-hour commercial," she joked, adding that the blockbuster films "put New Zealand on the map for a larger proportion of Americans than we could have hoped to achieve through just advertising."Īustralian tourism boards, meanwhile, are counting on the country's natural beauty to lure moviegoers across the seas.Īnother lure? Kidman has spoken in interviews of the "fertility waters" of Kununurra, saying that she and six other women on the film became pregnant after swimming among the waterfalls outside the town. regional manager for Tourism New Zealand, said that "The Lord of the Rings" movies were among "the biggest contributors to awareness for New Zealand from '03-06." She estimated that tourism numbers rose between 3-5 percent in each of the years that movies in the trilogy were released. #QANTAS 3 CITY AUSSIE AIRPASS MOVIE#He complained that the new campaign ignored real Australians to instead focus on impersonal nature.īut if the campaign works, it wouldn't be the first time that a movie spurred tourism. "If I go to your house for a visit and I want to come back, it's because I enjoyed your company, not your furniture," he told reporters recently. Decades ago, he starred in the "Throw Another Shrimp on the Barbie" tourism ads, which Hogan said highlighted the hospitality and friendliness that Australians are known for. The ethereal campaign was criticized by erstwhile Australian celebrity Paul Hogan, of "Crocodile Dundee" fame. "Sometimes, we gotta go walkabout." The overworked businessperson is then transported to a moonlit picnic under a baobab tree, or a refreshing swim in a billabong. "Sometimes, we have to get lost to find ourselves," the child whispers. The commercials, broadcast in 23 countries, feature busy professionals who are visited by a young Aboriginal child who sprinkles red dust into their hands. ![]() The national tourism campaign, dubbed "Come Walkabout," includes two commercials directed by Luhrmann, an Australian. ![]() Northern Territory Chief Minister Paul Hnderson said the movie "really is going to put us on the map." The Northern Territory, where Darwin is situated, has also launched a $393,000 tourism campaign in the wake of the movie, touting the territory as "the real outback." "We want to make sure that moviegoers who are inspired to visit the region know that it's actually WA's stunning landscapes and outback adventure they're longing for," state tourism minister Liz Constable said in a statement last week. ![]() Various tour operators have begun offering tours of the Kimberley region in connection with the movie, and the state of Western Australia has begun its own $1.4 million tourism campaign of cinema, print, online advertisements and in-flight television. The real-life Strickland House at Vaucluse on Sydney Harbour, a historic 1850s villa and garden estate, served as the location for filming the movie's "Darwin Government House." Other movie scenes set in Darwin were shot in Bowen, Queensland, a beach town north of the Whitsunday Islands. ![]()
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